In:form by Intero Advisory

Practical insight for turning relationships into growth.

Clear thinking on LinkedIn strategy, professional networks, visibility, sales, recruiting, and the work behind sustainable growth.

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The latest from In:form

Useful perspective for leaders who want better conversations, stronger networks, and more intentional growth.

Notebook style two-page spread. Left page shows a flowchart: AI writes it, leads to Sounds like everyone else, leads to You become a number. Not a person. Note at bottom reads: The feed is already full of noise. Right page heading reads: AI Can Write It. Should It? Two columns compare ghostwriter versus collaborator approaches. Bottom reads: You already have the expertise. AI surfaces it faster. Footer bar reads: It's Business, Not Social™ | Intero Advisory.

Branding Content

September 5, 2025 By Colleen McKenna

AI Can Write Your Posts. But Should It?

Every day, your LinkedIn feed is filled with words written by machines. Can you tell which ones? AI has made it easier than ever to post. Easier does not always mean better. As I run Intero ...

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Bold typographic graphic on dark teal background. Text reads: Solo use equals 1 perspective. Team use equals everyone's ceiling raised. Most teams never make the switch. Footer bar reads: It's Business, Not Social™ | Intero Advisory.

AI Efficiency

August 7, 2025 By Colleen McKenna

Should ChatGPT Be Your Private Notepad?

A department leader recently told Jim Cusick about a change they had noticed in one team member. This person had started using ChatGPT and was suddenly delivering completed work rather than ...

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Content LinkedIn Strategy

June 27, 2025 By Colleen McKenna

AI Search Isn’t Looking at Your LinkedIn Feed

When people think about searchability and discoverability, they tend to picture keyword-optimized blogs, backlinks, and Google rankings.

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June 13, 2025 By Colleen McKenna

Training Won't Fix Your AI Problem

This idea was first introduced in our newsletter. This is the expanded version with a vendor evaluation workflow and a deeper exploration of the topic.

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May 30, 2025 By Colleen McKenna

Why Substantial Content Sets You Apart

“What is all this noise?”

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May 22, 2025 By Colleen McKenna

Follow-Through: The Most Underrated Business Skill

"That was a great meeting!" You say this to yourself after you hit “end meeting” on Zoom. Fast forward one month: no deal, no partnership, no follow-through. Sound familiar?

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