--- title: in:form - The Intero Advisory Blog | Intero Advisory | Branding description: Branding | in:form - The Intero Advisory Blog | Intero Advisory --- [Skip to content](https://blog.interoadvisory.com/blog/tag/branding#main-content) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) [About](https://www.interoadvisory.com/about/) [Services](https://www.interoadvisory.com/how-we-help/) [Intero Insight](https://www.interoinsight.com/) [Speaking](https://www.interoadvisory.com/speaking/) [In:form](https://www.interoadvisory.com/blog/) [Book a Call](https://www.interoadvisory.com/book-a-call/) In:form by Intero Advisory # Practical insight for turning relationships into growth. Clear thinking on LinkedIn strategy, professional networks, visibility, sales, recruiting, and the work behind sustainable growth. Ideas you can use ## The latest from In:form Useful perspective for leaders who want better conversations, stronger networks, and more intentional growth. [![Hand-drawn bar chart showing the 80/15/5 LinkedIn engagement breakdown: 80% Occasional Show-ups, 15% Leaning In, and 5% System Builders who produce real results.](https://blog.interoadvisory.com/hubfs/Justin%20Blog%20%20Intero%20October%20Image.png)](https://blog.interoadvisory.com/blog/association-linkedin-strategy-5-percent) [Branding](https://blog.interoadvisory.com/blog/tag/branding) [Content](https://blog.interoadvisory.com/blog/tag/content) October 16, 2025 By Colleen McKenna ## [The 5% Who Get It Change Everything | Colleen McKenna](https://blog.interoadvisory.com/blog/association-linkedin-strategy-5-percent) Most professionals are on LinkedIn. Few are using it. Even fewer have built a system that compounds. That is the 80/15/5: 80% show up occasionally and wonder why nothing converts 15% ... [Read article](https://blog.interoadvisory.com/blog/association-linkedin-strategy-5-percent) ## No articles found. Check back soon for new insight from Intero Advisory. [![Notebook style two-page spread. Left page shows a flowchart: AI writes it, leads to Sounds like everyone else, leads to You become a number. Not a person. Note at bottom reads: The feed is already full of noise. Right page heading reads: AI Can Write It. Should It? Two columns compare ghostwriter versus collaborator approaches. Bottom reads: You already have the expertise. AI surfaces it faster. Footer bar reads: It's Business, Not Social™ | Intero Advisory.](https://blog.interoadvisory.com/hubfs/Intero%20Blog%20AI%20Can%20WRite%20It%20Should%20IT.png)](https://blog.interoadvisory.com/blog/ai-linkedin-posts-should-you) [Branding](https://blog.interoadvisory.com/blog/tag/branding) [Content](https://blog.interoadvisory.com/blog/tag/content) September 5, 2025 By Colleen McKenna ## [AI Can Write Your Posts. But Should It?](https://blog.interoadvisory.com/blog/ai-linkedin-posts-should-you) Every day, your LinkedIn feed is filled with words written by machines. Can you tell which ones? AI has made it easier than ever to post. Easier does not always mean better. As I run Intero ... [Read article](https://blog.interoadvisory.com/blog/ai-linkedin-posts-should-you) ## No articles found. Check back soon for new insight from Intero Advisory. [![](https://blog.interoadvisory.com/hubfs/growing.png)](https://blog.interoadvisory.com/blog/linkedin-from-distribution-channel-to-destination-what-it-means-for-you) [Branding](https://blog.interoadvisory.com/blog/tag/branding) [CEO](https://blog.interoadvisory.com/blog/tag/ceo) October 22, 2024 By Colleen McKenna ## [LinkedIn From Distribution Channel to Destination—What It Means for You](https://blog.interoadvisory.com/blog/linkedin-from-distribution-channel-to-destination-what-it-means-for-you) LinkedIn’s recent changes continue to reflect its position as a destination platform rather than just a distribution channel. If you’re serious about connecting with key stakeholders, ... [Read article](https://blog.interoadvisory.com/blog/linkedin-from-distribution-channel-to-destination-what-it-means-for-you) ## No articles found. Check back soon for new insight from Intero Advisory. [![](https://blog.interoadvisory.com/hubfs/Screenshot%202024-08-08%20at%204.20.35%20PM-1.png)](https://blog.interoadvisory.com/blog/poster-to-powerhouse-a-guide-to-cultivating-thought-leadership-on-linkedin) [Branding](https://blog.interoadvisory.com/blog/tag/branding) August 8, 2024 By Colleen McKenna ## [Poster to Powerhouse: A Guide to Cultivating Thought Leadership on LinkedIn](https://blog.interoadvisory.com/blog/poster-to-powerhouse-a-guide-to-cultivating-thought-leadership-on-linkedin) [Read article](https://blog.interoadvisory.com/blog/poster-to-powerhouse-a-guide-to-cultivating-thought-leadership-on-linkedin) ## No articles found. Check back soon for new insight from Intero Advisory. [![](https://blog.interoadvisory.com/hubfs/Imported_Blog_Media/blog-breakdown-co-page-part-one.png)](https://blog.interoadvisory.com/blog/2022/07/new-linkedin-company-page-updates) [Branding](https://blog.interoadvisory.com/blog/tag/branding) July 14, 2022 By Liza Slavin ## [New LinkedIn Company Page Updates Part 1](https://blog.interoadvisory.com/blog/2022/07/new-linkedin-company-page-updates) Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows users two new features on LinkedIn company Pages that will help organizations large and small ... [Read article](https://blog.interoadvisory.com/blog/2022/07/new-linkedin-company-page-updates) ## No articles found. Check back soon for new insight from Intero Advisory. [![](https://blog.interoadvisory.com/hubfs/Imported_Blog_Media/blog-7_28-1.png)](https://blog.interoadvisory.com/blog/2021/07/change-your-linkedin-background) [Branding](https://blog.interoadvisory.com/blog/tag/branding) July 29, 2021 By Meredith Slavin ## [How to Change Your LinkedIn Background](https://blog.interoadvisory.com/blog/2021/07/change-your-linkedin-background) Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to change your photo on your LinkedIn background. This tutorial is great even if you don’t yet ... [Read article](https://blog.interoadvisory.com/blog/2021/07/change-your-linkedin-background) ## No articles found. Check back soon for new insight from Intero Advisory. Page 1 [Older articles →](https://blog.interoadvisory.com/blog/tag/branding/page/2) ## Turn insight into action. Bring us the outcome you're working toward. We'll help you identify the strongest place to start. 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