In:form by Intero Advisory

Practical insight for turning relationships into growth.

Clear thinking on LinkedIn strategy, professional networks, visibility, sales, recruiting, and the work behind sustainable growth.

Ideas you can use

The latest from In:form

Useful perspective for leaders who want better conversations, stronger networks, and more intentional growth.

Before and after comparison graphic. Left column dark teal background white text: Most People — connect and forget, ignore the data, miss the opportunity. Result: Years of contacts. Zero strategy. Right column white background dark teal text: What's Possible — download your full network, analyze it in minutes, find wins hiding in plain sight. Result: Same network. New results. Footer bar: It's Business, Not Social™ | Intero Advisory.

LinkedIn Strategy Centers of Influence

April 2, 2026 By Colleen McKenna

Download Your LinkedIn Network and Actually Use It

Read article

No articles found.

Check back soon for new insight from Intero Advisory.

LinkedIn Strategy Sales

March 24, 2026 By Colleen McKenna

A Better LinkedIn Content Strategy Builds All Four Layers

Most people mistake LinkedIn for a distribution channel when it is really a trust system. The feed is important. Because it is the most visible layer, it is often the one professionals ...

Read article

No articles found.

Check back soon for new insight from Intero Advisory.

Before and after comparison of LinkedIn sponsorship outreach. Before: connect and pitch immediately, lead with the package, sponsorship ask in the first message. Result: no response. After: map your network first, research before you reach out, lead with what they need. Result: the message gets returned.

Business Development LinkedIn Strategy

March 17, 2026 By Colleen McKenna

Use LinkedIn Like This. Association Sponsorships Follow.

My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate sponsorships with the wrong question. They ask what they have to sell instead of ...

Read article

No articles found.

Check back soon for new insight from Intero Advisory.

Sales Navigator Business Development

March 16, 2026 By Colleen McKenna

Centers of Influence: The LinkedIn Strategy That Compounds

Connected isn't the same as trusted. That distinction is at the center of everything we teach at Intero Advisory, and after fifteen years of working with professionals on LinkedIn, it ...

Read article

No articles found.

Check back soon for new insight from Intero Advisory.

Hand-drawn bar chart showing the 80/15/5 LinkedIn engagement breakdown: 80% Occasional Show-ups, 15% Leaning In, and 5% System Builders who produce real results.

Branding Content

October 16, 2025 By Colleen McKenna

The 5% Who Get It Change Everything | Colleen McKenna

Most professionals are on LinkedIn. Few are using it. Even fewer have built a system that compounds. That is the 80/15/5: 80% show up occasionally and wonder why nothing converts 15% ...

Read article

No articles found.

Check back soon for new insight from Intero Advisory.

Bold typographic graphic on dark teal background. Text reads: LinkedIn optimized your feed for virality. Not for you. Footer bar reads: It's Business, Not Social™ | Intero Advisory.

Training Content

September 19, 2025 By Colleen McKenna

Your Network Is Posting. You Just Can't See It.

People keep asking me why they don't see posts from their actual connections anymore. The answer is not complicated. LinkedIn optimized your feed for reactions, viral content, and ads. Not ...

Read article

No articles found.

Check back soon for new insight from Intero Advisory.

Turn insight into action.

Bring us the outcome you're working toward. We'll help you identify the strongest place to start.

Book an Intro Call