--- title: in:form - The Intero Advisory Blog | Intero Advisory | Business Development description: Business Development | in:form - The Intero Advisory Blog | Intero Advisory --- [Skip to content](https://blog.interoadvisory.com/blog/tag/business-development#main-content) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) [About](https://www.interoadvisory.com/about/) [Services](https://www.interoadvisory.com/how-we-help/) [Intero Insight](https://www.interoinsight.com/) [Speaking](https://www.interoadvisory.com/speaking/) [In:form](https://www.interoadvisory.com/blog/) [Book a Call](https://www.interoadvisory.com/book-a-call/) In:form by Intero Advisory # Practical insight for turning relationships into growth. Clear thinking on LinkedIn strategy, professional networks, visibility, sales, recruiting, and the work behind sustainable growth. Ideas you can use ## The latest from In:form Useful perspective for leaders who want better conversations, stronger networks, and more intentional growth. [![Before and after comparison of LinkedIn sponsorship outreach. Before: connect and pitch immediately, lead with the package, sponsorship ask in the first message. Result: no response. After: map your network first, research before you reach out, lead with what they need. Result: the message gets returned.](https://blog.interoadvisory.com/hubfs/Image%20for%20Association%20Post.png)](https://blog.interoadvisory.com/blog/linkedin-association-sponsorships) [Business Development](https://blog.interoadvisory.com/blog/tag/business-development) [LinkedIn Strategy](https://blog.interoadvisory.com/blog/tag/linkedin-strategy) March 17, 2026 By Colleen McKenna ## [Use LinkedIn Like This. Association Sponsorships Follow.](https://blog.interoadvisory.com/blog/linkedin-association-sponsorships) My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate sponsorships with the wrong question. They ask what they have to sell instead of ... [Read article](https://blog.interoadvisory.com/blog/linkedin-association-sponsorships) ## No articles found. Check back soon for new insight from Intero Advisory. [![](https://blog.interoadvisory.com/hubfs/COI%20Blog%20March%20Intero%202026-1.png)](https://blog.interoadvisory.com/blog/centers-of-influence-linkedin-strategy) [Sales Navigator](https://blog.interoadvisory.com/blog/tag/sales-navigator) [Business Development](https://blog.interoadvisory.com/blog/tag/business-development) March 16, 2026 By Colleen McKenna ## [Centers of Influence: The LinkedIn Strategy That Compounds](https://blog.interoadvisory.com/blog/centers-of-influence-linkedin-strategy) Connected isn't the same as trusted. That distinction is at the center of everything we teach at Intero Advisory, and after fifteen years of working with professionals on LinkedIn, it ... [Read article](https://blog.interoadvisory.com/blog/centers-of-influence-linkedin-strategy) ## No articles found. Check back soon for new insight from Intero Advisory. [![Hand-drawn bar chart showing the 80/15/5 LinkedIn engagement breakdown: 80% Occasional Show-ups, 15% Leaning In, and 5% System Builders who produce real results.](https://blog.interoadvisory.com/hubfs/Justin%20Blog%20%20Intero%20October%20Image.png)](https://blog.interoadvisory.com/blog/association-linkedin-strategy-5-percent) [Branding](https://blog.interoadvisory.com/blog/tag/branding) [Content](https://blog.interoadvisory.com/blog/tag/content) October 16, 2025 By Colleen McKenna ## [The 5% Who Get It Change Everything | Colleen McKenna](https://blog.interoadvisory.com/blog/association-linkedin-strategy-5-percent) Most professionals are on LinkedIn. Few are using it. Even fewer have built a system that compounds. That is the 80/15/5: 80% show up occasionally and wonder why nothing converts 15% ... [Read article](https://blog.interoadvisory.com/blog/association-linkedin-strategy-5-percent) ## No articles found. Check back soon for new insight from Intero Advisory. [![Bold typographic graphic on dark teal background. Text reads: LinkedIn optimized your feed for virality. Not for you. Footer bar reads: It's Business, Not Social™ | Intero Advisory.](https://blog.interoadvisory.com/hubfs/Intero%20Blog%20Your%20Network%20Is%20Hiding%20Feed.png)](https://blog.interoadvisory.com/blog/linkedin-feed-hiding-your-network) [Training](https://blog.interoadvisory.com/blog/tag/training) [Content](https://blog.interoadvisory.com/blog/tag/content) September 19, 2025 By Colleen McKenna ## [Your Network Is Posting. You Just Can't See It.](https://blog.interoadvisory.com/blog/linkedin-feed-hiding-your-network) People keep asking me why they don't see posts from their actual connections anymore. The answer is not complicated. LinkedIn optimized your feed for reactions, viral content, and ads. Not ... [Read article](https://blog.interoadvisory.com/blog/linkedin-feed-hiding-your-network) ## No articles found. Check back soon for new insight from Intero Advisory. [![Notebook style two-page spread. Left page headed Analysis: The Costs of LinkedIn Inactivity shows a flowchart: Dormant Profile leads to AI Assistant Discovery leads to Missed Connections leads to Result: Pipeline Left on the Table. Note at bottom reads: Less than 15% of CEOs are Posting. Right page shows a Venn diagram with Ghost Profile on the left listing No Activity, Stock Headshot, Silence, and Active Presence on the right listing Real Insight, Educate and Explain, Authentic Value, with Center of Influence in the overlap. Bottom reads: You already have the Reach. AI surfaces Insight.](https://blog.interoadvisory.com/hubfs/Inter%20Linkedin%20Is%20a%20waste%20of%20time%20blog%20post.png)](https://blog.interoadvisory.com/blog/is-linkedin-a-waste-of-time) [Content](https://blog.interoadvisory.com/blog/tag/content) [Business Development](https://blog.interoadvisory.com/blog/tag/business-development) July 30, 2025 By Jim Cusick ## [LinkedIn Is a Waste of Time](https://blog.interoadvisory.com/blog/is-linkedin-a-waste-of-time) LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why. [Read article](https://blog.interoadvisory.com/blog/is-linkedin-a-waste-of-time) ## No articles found. Check back soon for new insight from Intero Advisory. [![deep selling versus shallow selling](https://blog.interoadvisory.com/hubfs/Blog%20Its%20Business%2c%20Not%20Social3.24.png)](https://blog.interoadvisory.com/blog/getting-deep-with-sales-a-coaching-strategy-to-unlock-revenue) [Drives Sales](https://blog.interoadvisory.com/blog/tag/drives-sales) [A Network](https://blog.interoadvisory.com/blog/tag/a-network) March 8, 2024 By Colleen McKenna ## [Getting Deep With Sales: A Coaching Strategy to Unlock Revenue](https://blog.interoadvisory.com/blog/getting-deep-with-sales-a-coaching-strategy-to-unlock-revenue) In today's competitive landscape, LinkedIn emerges as a networking platform and an indispensable deep-selling tool that transcends traditional, "shallow" sales tactics. Shallow ... [Read article](https://blog.interoadvisory.com/blog/getting-deep-with-sales-a-coaching-strategy-to-unlock-revenue) ## No articles found. Check back soon for new insight from Intero Advisory. Page 1 [Older articles →](https://blog.interoadvisory.com/blog/tag/business-development/page/2) ## Turn insight into action. Bring us the outcome you're working toward. We'll help you identify the strongest place to start. [Book an Intro Call](https://www.interoadvisory.com/book-a-call/) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) We help individuals and teams use LinkedIn and their professional networks to reach prospects, earn referrals, recruit talent, and grow their business. 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