In:form by Intero Advisory
Clear thinking on LinkedIn strategy, professional networks, visibility, sales, recruiting, and the work behind sustainable growth.
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Useful perspective for leaders who want better conversations, stronger networks, and more intentional growth.
My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate sponsorships with the wrong question. They ask what they have to sell instead of ...
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Connected isn't the same as trusted. That distinction is at the center of everything we teach at Intero Advisory, and after fifteen years of working with professionals on LinkedIn, it ...
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Most professionals are on LinkedIn. Few are using it. Even fewer have built a system that compounds. That is the 80/15/5: 80% show up occasionally and wonder why nothing converts 15% ...
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People keep asking me why they don't see posts from their actual connections anymore. The answer is not complicated. LinkedIn optimized your feed for reactions, viral content, and ads. Not ...
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LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why.
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In today's competitive landscape, LinkedIn emerges as a networking platform and an indispensable deep-selling tool that transcends traditional, "shallow" sales tactics. Shallow ...
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