--- title: The Overlooked Tactic That Gets More Eyes on Your Content description: You worked hard on the post. The LinkedIn algorithm buried it. Jim Cusick on the simplest way to make sure your best content reaches the right people. image: https://blog.interoadvisory.com/hubfs/Blog%20Image%20for%20The%20Overlooked%20Tactic%20Intero.png --- [Skip to content](https://blog.interoadvisory.com/blog/linkedin-content-distribution-tactic#main-content) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) [About](https://www.interoadvisory.com/about/) [Services](https://www.interoadvisory.com/how-we-help/) [Intero Insight](https://www.interoinsight.com/) [Speaking](https://www.interoadvisory.com/speaking/) [In:form](https://www.interoadvisory.com/blog/) [Book a Call](https://www.interoadvisory.com/book-a-call/) October 3, 2025 # The Overlooked Tactic That Gets More Eyes on Your Content - [by Jim Cusick](https://blog.interoadvisory.com/blog/author/jim-cusick) ![The Overlooked Tactic That Gets More Eyes on Your Content](https://blog.interoadvisory.com/hubfs/Blog%20Image%20for%20The%20Overlooked%20Tactic%20Intero.png) You worked hard on that post. The algorithm buried it. This happens every day. Good content, wrong distribution. The fix is not a better post. It is a better system. Send your LinkedIn posts directly to someone's email. ## You Have Little Control Over Distribution. LinkedIn decides what shows up in your feed. You control nothing about that distribution, except who you proactively put your content in front of. Most people create content and then wait. They post, check the metrics, feel disappointed, and post again. That is not a strategy. That is hope dressed up as consistency. Proactive distribution is the alternative. It takes thirty seconds, and it works every time you do it right.   ## Three Steps. Do All Three. - **Send any LinkedIn post directly to someone's email inbox** - **Choose posts specific to that person** — not every post to everyone, every time - **Give them one sentence of context:** "This refers back to our conversation the other day" or "Thought this was relevant to what you are working through" That context is the whole game. It is not mixed into their frenetic feed. It is an email intended solely for them. The more specific the reason, the more likely they read it and click. When they click, LinkedIn registers the interaction. More of your content shows up in their feed going forward. You are not just reaching them once. You are resetting the algorithm in your favor.   ## Stop Sending Another Checking In Email This tactic does double duty. Send a piece of content that would be genuinely valuable to a prospect you have gone quiet with. Keeps your name visible without the awkward follow-up asking if they are ready to move forward. One post. One email. One reason to think of you. That is staying top of mind without being a pest, and most people never think to do it this way.   ## Tactics Without a System Are Just Tricks At Intero, we teach this as part of a broader methodology. It's Business, Not Social™. The platform is a tool, and how you use it determines what it produces. Proactive distribution is one piece of that. The professionals who build real pipelines on LinkedIn are not waiting on the algorithm. They are making deliberate moves with the right content to the right people at the right time. This is one of those moves.   ## Do This Today Go back to your last five posts. Pick one that would be genuinely relevant to a specific person in your network right now. Send it with one sentence of context. Do that consistently and watch what happens to your engagement and your relationships.   --- *Jim Cusick is the founder of [anchor](https://www.myanchor.io/), an AI and digtial tools expert, and the architect of Intero Advisory's content engine and Sales Navigator Activation. He loves building better workflows and figuring out smarter ways to work.* [Prev Previous Article Your Network Is Posting. You Just Can't See It.](https://blog.interoadvisory.com/blog/linkedin-feed-hiding-your-network) [Next Article The 5% Who Get It Change Everything | Colleen McKenna Next](https://blog.interoadvisory.com/blog/association-linkedin-strategy-5-percent) ## Ready to take the next step? Schedule a call with us today. 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It's Business, Not Social™ — Since 2011. ### What we do [Intero Insight](https://www.interoinsight.com/) [Activations](https://www.interoadvisory.com/how-we-help/) [Training](https://www.interoadvisory.com/how-we-help/) [Speaking](https://www.interoadvisory.com/speaking/) ### Explore [In:form](https://www.interoadvisory.com/blog/) [All services](https://www.interoadvisory.com/how-we-help/) [About](https://www.interoadvisory.com/about/) ### Contact [Book a Call](https://www.interoadvisory.com/book-a-call/) [LinkedIn](https://www.linkedin.com/company/interoadvisory/) © 2026 Intero Advisory, LLC Intero Advisory ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jim Cusick", "url" : "https://blog.interoadvisory.com/blog/author/jim-cusick" }, "dateModified" : "2026-03-17T20:09:09.637Z", "datePublished" : "2025-10-03T04:15:00.000Z", "headline" : "The Overlooked Tactic That Gets More Eyes on Your Content", "image" : [ "https://blog.interoadvisory.com/hubfs/Blog%20Image%20for%20The%20Overlooked%20Tactic%20Intero.png" ], "mainEntityOfPage" : { "@id" : "https://blog.interoadvisory.com/blog/linkedin-content-distribution-tactic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.interoadvisory.com/hubfs/Intero%20Adviosry%20Logo.png" }, "name" : "Intero Advisory" } } ```