--- title: "LinkedIn’s #OpenToWork is a way to stand out and be seen" description: If you find yourself in a job search, this post is for you. If you know someone in a job search, my guess is that you do, please share it with them and encourage them onward. LinkedIn’s vision statement has never been more relevant. Create economic opportunity for every member of the global workforce. Having […] image: https://blog.interoadvisory.com/hubfs/Imported_Blog_Media/Jobsearch_blog_.png --- [Skip to content](https://blog.interoadvisory.com/blog/2020/07/linkedins-opentowork-is-a-way-to-stand-out-and-be-seen#main-content) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) [About](https://www.interoadvisory.com/about/) [Services](https://www.interoadvisory.com/how-we-help/) [Intero Insight](https://www.interoinsight.com/) [Speaking](https://www.interoadvisory.com/speaking/) [In:form](https://www.interoadvisory.com/blog/) [Book a Call](https://www.interoadvisory.com/book-a-call/) July 8, 2020 # LinkedIn’s #OpenToWork is a way to stand out and be seen - [by Colleen McKenna](https://blog.interoadvisory.com/blog/author/colleen-mckenna) ![LinkedIn’s #OpenToWork is a way to stand out and be seen](https://blog.interoadvisory.com/hubfs/Imported_Blog_Media/Jobsearch_blog_.png) ![JOB SEARCH](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2020-07-06-at-8_47_27-PM.png?width=137&height=34&name=Screen-Shot-2020-07-06-at-8_47_27-PM.png) *If you find yourself in a job search, this post is for you. If you know someone in a job search, my guess is that you do, please share it with them and encourage them onward.* LinkedIn’s vision statement has never been more relevant. > Create economic opportunity for every member of the global workforce. Having watched LinkedIn daily for the last 15 years, it seems that they are more committed than ever to this vision. There are several ways LinkedIn brings this to their platform. **#OpenToWork** is the latest example, and several people have asked me about it over the last few days. Thanks to [Karen Russell](https://www.linkedin.com/in/karen-russell-117a4327/) and [Renee DeVaughn](https://www.linkedin.com/in/reneedevaughn/) for prompting this blog post. While I am usually not an advocate for promotional or gimmicky add-ons, including emojis and special characters on a profile, I am suggesting people use the #OpenToNetwork photo frame. See how to add this feature below. Why? **[According to LinkedIn](https://economicgraph.linkedin.com/content/dam/me/economicgraph/en-us/download/Job-Seeker-Checklist.pdf), there are over 10 million employers and 7.5 million monthly job postings on LinkedIn.** **And, 70% of people were hired at a company where they had a connection.** In our 2020 world, where people who might be hiring are distracted and overwhelmed, letting them know you’re available for hire is a good idea. If you have lost your job in 2020, the year that began with the lowest unemployment rate in more than 50 years, you can benefit from addressing your current situation on your LinkedIn profile, cover letter, and interviews. People understand. Create a LinkedIn profile that enables you to stand out. The **#OpenToWork** photo frame is one way to increase your visibility to recruiters, your connections, and all LinkedIn members. Here are some additional resources as you consider your job or career search. Each of these resources will provide the insight you need to position yourself for your next career landing. Watch [Jim Cusick’s](https://www.linkedin.com/in/jimcusick1/) webinar on [increasing your visibility for job search](https://www.interoadvisory.com/jobsearchresources/) and check out our other job search resources. We’ve created [in:side](https://inside.interoadvisory.com/) to elevate your LinkedIn presence and network. These resources from complimentary to a small investment are a minimum investment as you prepare for your next role. #### How to add the #OpenToWork photo frame to your profile - Tap your profile picture > View Profile. - Tap Get started from the Show recruiters you’re open box in your introduction card (at the top of your profile). - Provide the requested information in the screen that appears. - Tap Add to profile. [Open to Work Tutorial](https://www.interoadvisory.com/wp-content/uploads/2020/07/Linkedin-OpenToWork.pdf) There is no better way to reach a large number of people who can be of help to you during your job search. Each step you take is important and relevant. [Prev Previous Article Add a LinkedIn Company Page Follow Button to Your Website](https://blog.interoadvisory.com/blog/2020/07/add-a-linkedin-company-page-follow-button-to-your-website) [Next Article It’s Your Time to Learn; Re-invent, Re-skill and Remain Relevant Next](https://blog.interoadvisory.com/blog/2020/07/reinvent-yourself-36-tips) ## Ready to take the next step? Schedule a call with us today. [Schedule a Call](https://meetings.hubspot.com/colleen-mckenna/introductory-call) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) We help individuals and teams use LinkedIn and their professional networks to reach prospects, earn referrals, recruit talent, and grow their business. It's Business, Not Social™ — Since 2011. ### What we do [Intero Insight](https://www.interoinsight.com/) [Activations](https://www.interoadvisory.com/how-we-help/) [Training](https://www.interoadvisory.com/how-we-help/) [Speaking](https://www.interoadvisory.com/speaking/) ### Explore [In:form](https://www.interoadvisory.com/blog/) [All services](https://www.interoadvisory.com/how-we-help/) [About](https://www.interoadvisory.com/about/) ### Contact [Book a Call](https://www.interoadvisory.com/book-a-call/) [LinkedIn](https://www.linkedin.com/company/interoadvisory/) © 2026 Intero Advisory, LLC Intero Advisory ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Colleen McKenna", "url" : "https://blog.interoadvisory.com/blog/author/colleen-mckenna" }, "dateModified" : "2023-08-03T23:34:47.583Z", "datePublished" : "2020-07-08T06:00:00.000Z", "headline" : "LinkedIn’s #OpenToWork is a way to stand out and be seen", "image" : [ "https://blog.interoadvisory.com/hubfs/Imported_Blog_Media/Jobsearch_blog_.png" ], "mainEntityOfPage" : { "@id" : "https://blog.interoadvisory.com/blog/2020/07/linkedins-opentowork-is-a-way-to-stand-out-and-be-seen", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.interoadvisory.com/hubfs/Intero%20Adviosry%20Logo.png" }, "name" : "Intero Advisory" } } ```