---
title: So, Why Do You Do the Work You Do?
description: We talk a lot about a person’s “why” at Intero. Each time we write a new profile or interview a new candidate, we are not only evaluating their skills, but seeking the heart of their work. What resonates more with you when you’re reading someone’s LinkedIn profile; the profile that reads like a resume or […]
---

[in:form - The Intero Advisory Blog | Intero Advisory](https://blog.interoadvisory.com/blog)

# [So, Why Do You Do the Work You Do?](https://blog.interoadvisory.com/blog/2019/12/so-why-do-you-do-the-work-you-do)

 Written by [Colleen McKenna](https://blog.interoadvisory.com/blog/author/colleen-mckenna) | Dec 19, 2019, 6:30:00 AM

We talk a lot about a person’s “why” at Intero. Each time we write a new profile or interview a new candidate, we are not only evaluating their skills, but seeking the heart of their work.

What resonates more with you when you’re reading someone’s LinkedIn profile; the profile that reads like a resume or one that tells a professional, maybe with a little personal, story? Below are some previous blog posts that explore this idea that your work and your qualifications will not stand out to others if they don’t hold meaning for you.

[Living the Dream is Not a Cliche](https://www.interoadvisory.com/2019/02/living-the-dream-not-cliche/)

[Your Why is More Important Than Your What](https://www.interoadvisory.com/2019/07/your-why-is-more-important-than-your-what/)

[The Anatomy of the “Why”](https://www.interoadvisory.com/2018/04/the-anatomy-of-the-why/)

As the new year approaches, maybe it’s time to take stock and make a few changes; whether that’s your profile or something much bigger.

[View full post](https://blog.interoadvisory.com/blog/2019/12/so-why-do-you-do-the-work-you-do)

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