--- title: Turn One Piece of Content into Multiple Posts description: Turning one piece of content into 14 posts is much easier than looking for, reading and sharing 14 different pieces of content. Most people are not maximizing content posting and sharing because they either don’t create original content and aren’t comfortable with how to position someone else’s content. The intent behind posting and sharing content […] --- [Skip to content](https://blog.interoadvisory.com/blog/2016/09/turn-one-piece-content-multiple-posts#main-content) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) [About](https://www.interoadvisory.com/about/) [Services](https://www.interoadvisory.com/how-we-help/) [Intero Insight](https://www.interoinsight.com/) [Speaking](https://www.interoadvisory.com/speaking/) [In:form](https://www.interoadvisory.com/blog/) [Book a Call](https://www.interoadvisory.com/book-a-call/) September 27, 2016 # Turn One Piece of Content into Multiple Posts - [by Colleen McKenna](https://blog.interoadvisory.com/blog/author/colleen-mckenna) Turning one piece of content into 14 posts is much easier than looking for, reading and sharing 14 different pieces of content. Most people are not maximizing content posting and sharing because they either don’t create original content and aren’t comfortable with how to position someone else’s content. The intent behind posting and sharing content is not to create noise and blabber on and on. The intent is to add insight to your network, increase your visibility and showcase your expertise. Or, maybe they have original content, just not enough of it. During a recent coaching session, my client mentioned he was running out of content. That’s not what I usually hear, so I encouraged him to try breaking the content into multiple posts over a given timeframe. Infographics are RICH in content, super visual and easy to consume. Find an infographic relating to your industry or area of expertise, review it, determine if each statistic or quote is worth posting and then write a short introduction for each post. (Don’t forget if you are posting on Twitter your introduction needs to be less than 140 characters. ### Tips to get ready: - Go to [bitly.com](https://bitly.com/) and shorten your URL link so it takes up fewer characters. There are other [shorteners](https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=url%20shorteners), too. - Want to create additional images for the additional posts? Go to [canva.com](https://www.canva.com/), create an account and get creative. If you need more capabilities check out [Canva for Work](https://about.canva.com/work/). - If you want to be super organized, you can schedule your series of posts on [Buffer](https://buffer.com/) (my favorite) or [Hootsuite](https://hootsuite.com/). There are others but you will be fine choosing either one of these. ### Here’s an example of an infographic from [DDI](http://www.ddiworld.com/resources/library/infographics/leadership-is-broken) that has 14 potential posts.  **![ddi1](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/DDI1-e1474243313367.png?width=200&height=272&name=DDI1-e1474243313367.png)** **Post 1:** DDI’s survey finds that few people think business leadership is adequate. Thoughts? http://bit.ly/2cnHnDH **Post 2:** HR says that only 25% of leaders are high-quality. Time to make sure our leaders are trained to be great. http://bit.ly/2cnHnDH **Post 3:** Leaderships says that 38% of leaders are high-quality. Are they giving themselves the benefit of the doubt? http://bit.ly/2cnHnDH **Post 4:** Employees says that only 34% of their bosses are effective. How’s your boss doing? http://bit.ly/2cnHnDH **Post 5:** Only 49% of employees say they are working for the best manager they’ve ever worked for. http://bit.ly/2cnHnDH You get the idea, right? Posts six through fourteen are going to follow the same pattern. Note that this infographic also includes a PDF version and a call-to-action at the bottom. Those could also be additional posts. Space these posts out over two or three weeks. And, don’t forget to include a link into any of your social, LinkedIn or email messages. Why? You want to add value to the people with whom you are communicating. You can do this with any content that has statistics, quotes, benefits, etc. How about it? Will this make your content go further, help you curate more effectively? Try this over the next month or two and let me know how it works for you. Additional blogs you might be interested in: - [11 New Tips for Publishing Content on LinkedIn ](https://www.linkedin.com/pulse/11-new-tips-publishing-original-content-linkedin-colleen-mckenna?trk=mp-reader-card) - [Should Marketing Support Your LinkedIn Efforts?](https://www.linkedin.com/pulse/should-marketing-support-your-linkedin-efforts-colleen-mckenna?trk=mp-reader-card) - [CEOs: Your Social Savviness is Good for Business](https://www.linkedin.com/pulse/ceos-your-social-savviness-good-business-colleen-mckenna?trk=mp-reader-card) Check out our [LinkedIn Company Page](https://www.linkedin.com/company/1830623?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1830623%2Cidx%3A2-1-2%2CtarId%3A1473640729572%2Ctas%3AIntero%20ad)for updates and articles we find interesting and relevant or our Tools Page for [complimentary resources](https://www.interoadvisory.com/tools/). [Prev Previous Article The CEO May Not Want to Connect — Tips & Settings to Consider](https://blog.interoadvisory.com/blog/2016/09/connect-with-ceo-linkedin) [Next Article Thought Leader? Don’t Miss Your Opportunity. Next](https://blog.interoadvisory.com/blog/2016/09/are-you-a-thought-leader) ## Ready to take the next step? Schedule a call with us today. [Schedule a Call](https://meetings.hubspot.com/colleen-mckenna/introductory-call) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) We help individuals and teams use LinkedIn and their professional networks to reach prospects, earn referrals, recruit talent, and grow their business. It's Business, Not Social™ — Since 2011. ### What we do [Intero Insight](https://www.interoinsight.com/) [Activations](https://www.interoadvisory.com/how-we-help/) [Training](https://www.interoadvisory.com/how-we-help/) [Speaking](https://www.interoadvisory.com/speaking/) ### Explore [In:form](https://www.interoadvisory.com/blog/) [All services](https://www.interoadvisory.com/how-we-help/) [About](https://www.interoadvisory.com/about/) ### Contact [Book a Call](https://www.interoadvisory.com/book-a-call/) [LinkedIn](https://www.linkedin.com/company/interoadvisory/) © 2026 Intero Advisory, LLC Intero Advisory ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Colleen McKenna", "url" : "https://blog.interoadvisory.com/blog/author/colleen-mckenna" }, "dateModified" : "2023-08-04T00:20:48.120Z", "datePublished" : "2016-09-27T06:30:27.000Z", "headline" : "Turn One Piece of Content into Multiple Posts", "mainEntityOfPage" : { "@id" : "https://blog.interoadvisory.com/blog/2016/09/turn-one-piece-content-multiple-posts", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.interoadvisory.com/hubfs/Intero%20Adviosry%20Logo.png" }, "name" : "Intero Advisory" } } ```