--- title: How to Build a LinkedIn Showcase Page description: Showcase pages are extensions of your Company Page, designed for highlighting a particular business unit, brand, audience, or initiative. You can share updates and sponsored updates with LinkedIn members who follow your Showcase Page.They are focused on building relationships with LinkedIn members.   In order to create a Showcase Page, first hover over the down […] --- [Skip to content](https://blog.interoadvisory.com/blog/2016/06/build-showcase-page#main-content) [![Intero Advisory](https://www.interoadvisory.com/assets/intero-advisory-logo.png)](https://www.interoadvisory.com/) [About](https://www.interoadvisory.com/about/) [Services](https://www.interoadvisory.com/how-we-help/) [Intero Insight](https://www.interoinsight.com/) [Speaking](https://www.interoadvisory.com/speaking/) [In:form](https://www.interoadvisory.com/blog/) [Book a Call](https://www.interoadvisory.com/book-a-call/) June 2, 2016 # How to Build a LinkedIn Showcase Page - [by Sydney Cusick](https://blog.interoadvisory.com/blog/author/sydney-cusick) Showcase pages are extensions of your Company Page, designed for highlighting a particular business unit, brand, audience, or initiative. You can share updates and sponsored updates with LinkedIn members who follow your Showcase Page.They are focused on building relationships with LinkedIn members. ![Showcase how to 1](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-1-460x235.png?width=460&height=235&name=Showcase-how-to-1-460x235.png)   In order to create a Showcase Page, first hover over the down arrow next to “Edit” and click on “Create a Showcase Page.” ![Showcase how to 2](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-2-460x282.png?width=460&height=282&name=Showcase-how-to-2-460x282.png)   Then, click “Get Started” to begin building your Showcase Page. ![Showcase how to 3](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-3-460x288.png?width=460&height=288&name=Showcase-how-to-3-460x288.png)   Fill in your page name. ![Showcase how to 4](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-4-460x285.png?width=460&height=285&name=Showcase-how-to-4-460x285.png)   Then, add page administrators here: ![Showcase how to 5](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-5-460x282.png?width=460&height=282&name=Showcase-how-to-5-460x282.png)   Next, you’ll want to add an image that conveys the purpose of your page, as this will be the header image. It should not be your company logo, as there is a space below to add your company logo. Enter a page description stating the purpose of the page and what viewers can expect to see. Note that there is a 75 minimum character limit and maximum of 200 characters in this field. ![Showcase how to 6](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-6-460x248.png?width=460&height=248&name=Showcase-how-to-6-460x248.png)   Direct Sponsored Content is a Sponsored Update that does not appear on the Company Page or Showcase Page. This can be used effectively to test and personalize your company’s content for your ideal audience with less clutter on your Showcase Page. Click “Learn More” for more information and related articles regarding direct sponsored content posters. ![Showcase how to 7](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-7-460x257.png?width=460&height=257&name=Showcase-how-to-7-460x257.png)   Add your company logo here. The logo image must be 300×300 pixels. ![Showcase how to 8](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-8-460x257.png?width=460&height=257&name=Showcase-how-to-8-460x257.png)   If you are a member or admin of a Group, you can add the Group to your Showcase Page. You can add 2 Groups to the page. This is a great to increase the visibility of your Showcase Page. ![Showcase how to 9](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-9-460x256.png?width=460&height=256&name=Showcase-how-to-9-460x256.png)   Enter your company’s url. Select the industry that best represents your company. If you aren’t sure, choose the industry that is shown on your company’s LinkedIn page. We recommend choosing “Enable” to increase the visibility of your Showcase Page. ![Showcase how to 10](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-10-460x277.png?width=460&height=277&name=Showcase-how-to-10-460x277.png)   Once your page is built, click “Publish” to make it live! ![Showcase how to 11](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-11-460x267.png?width=460&height=267&name=Showcase-how-to-11-460x267.png)   Once you have created your Showcase Page, you will receive an email with tips for success: ![Showcase how to 12](https://blog.interoadvisory.com/hs-fs/hubfs/Imported_Blog_Media/Showcase-how-to-12-460x251.png?width=460&height=251&name=Showcase-how-to-12-460x251.png)   ### Need Help | Personal Coaching Sessions Available \[download url=”https://www.interoadvisory.com/contact-sydney/” color=”blue”\]Request more info\[/download\] [Prev Previous Article Building a Recruiting Infrastructure](https://blog.interoadvisory.com/blog/2016/05/13353) [Next Article 5 LinkedIn Distractions that Make Me Want to Scream Next](https://blog.interoadvisory.com/blog/2016/06/5-linkedin-distractions-make-want-scream) ## Ready to take the next step? 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It's Business, Not Social™ — Since 2011. ### What we do [Intero Insight](https://www.interoinsight.com/) [Activations](https://www.interoadvisory.com/how-we-help/) [Training](https://www.interoadvisory.com/how-we-help/) [Speaking](https://www.interoadvisory.com/speaking/) ### Explore [In:form](https://www.interoadvisory.com/blog/) [All services](https://www.interoadvisory.com/how-we-help/) [About](https://www.interoadvisory.com/about/) ### Contact [Book a Call](https://www.interoadvisory.com/book-a-call/) [LinkedIn](https://www.linkedin.com/company/interoadvisory/) © 2026 Intero Advisory, LLC Intero Advisory ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sydney Cusick", "url" : "https://blog.interoadvisory.com/blog/author/sydney-cusick" }, "dateModified" : "2023-08-04T00:13:13.587Z", "datePublished" : "2016-06-02T06:30:55.000Z", "headline" : "How to Build a LinkedIn Showcase Page", "mainEntityOfPage" : { "@id" : "https://blog.interoadvisory.com/blog/2016/06/build-showcase-page", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.interoadvisory.com/hubfs/Intero%20Adviosry%20Logo.png" }, "name" : "Intero Advisory" } } ```